Guerrilla Magazine
The Right Jeans
Boston, MA, (Guerrilla Mag) 09/22/2025—American Eagle set the country’s marketing and political world on fire with its new back-to-school jeans campaign. “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” Sydney Sweeney says at the start of the campaign. She is wearing blue denim jeans and is lying down, her back arched, as the camera zooms in on her, zipping her pants. The matching denim top has been unbuttoned. She star...